Grammar wise it is correct, just sounds weird. Using the "as" is a bad idea, sounds even worse.
Also, being redundant can help in terms of ads. It gets you thinking about it more in terms of wanting to be a member (make it haunt you in ur dreams), and the comparisons between the two sides (enhances the feeling of being a member over a non-member). Plus putting that comparison there makes it completely baka proof.
Ross likes it, seems oddly familiar though... So weird.... Déjà vu?