how it works is at the end of ur post u say a word and the person who posts next has to say what came to their mind first after they saw the word. then they put a word at the end of their post for the next person to say what came to mind first and etc.
for example someone says 'sports'
ur post might look like this
Quotefootball
food
then the next person would say like
Quotecheese
*something else here*
I will start it off with "bout cheetah"