I'm not saying stop focusing on the $$. As a business that is always your end goal. I'm saying that if they can stop thinking about money in the short run, and instead try to get this game active as quickly as possible, then they can make a lot more money in the long run.
They really wouldn't be sacrificing much, but the rewards could be huge.
If this game is to become active, their needs to be a sudden change in activity. If within a month we can get this game decently active, and continue to make efforts to increase activity, at the same time this game will naturally get more players active.
And yes I know it would have to be through the internet.
If we can get everyone in this forum to go a tiny bit out of their way and visit other gaming sites and spread word about this game and really sell it, I believe it would be possible to resurrect this game.
Individually we have no chance to bring a resurgence to this game, but with a collective effort we can.